by Daan | Dec 21, 2025 | Blog, sales
A well-structured follow-up cadence for founder-led sales typically includes 5-8 touchpoints spread over 2-3 weeks, using multiple channels like email, phone, and LinkedIn. The key is balancing persistence with respect for your prospect’s time whilst maintaining...
by Daan | Dec 14, 2025 | Blog, sales
The difference between transactional and relationship-based selling lies in the approach and goals. Transactional selling focuses on quick, one-time sales with minimal customer interaction, prioritising efficiency and volume. Relationship-based selling emphasises...
by Daan | Nov 21, 2025 | Blog, sales
Sales anxiety affects many entrepreneurs, showing up as fear, nervousness, or discomfort during sales conversations. You can overcome it by reframing rejection as learning data, preparing strategically without over-scripting, and shifting from “convincing”...
by Daan | Nov 17, 2025 | Blog, sales
Overcoming sales reluctance as a startup founder involves recognising that selling is about helping people solve problems, not manipulation. You shift your mindset by viewing sales conversations as opportunities to serve and learn, whilst building confidence through...
by Daan | Dec 23, 2024 | Blog, sales
Introduction to BANT In the world of sales, understanding your potential customers is crucial. That’s where lead qualification comes in, and one of the most effective methods is using BANT techniques. BANT stands for Budget, Authority, Need, and Timeline. By...
